SEO Web Audit

What is an SEO Audit?

An SEO audit, similar in broad terms to a Website Positioning Review, is a detailed process of evaluation and analysis of a website to identify opportunities for improvement in terms of optimization for search engines and it is also possible to use for local searches. This thorough review allows identifying technical, content, and link aspects that may be affecting the site’s performance in search results.

Benefits of SEO Audit

• Identification of technical issues affecting search engine positioning.
• Improvement of visibility and ranking in search results.
• Optimization of content to increase relevance and quality.
• Improvement of user experience and site navigability.
• Increase in organic traffic and generation of qualified leads.

Implementation of SEO Audit

The implementation of an SEO audit involves the following steps:

Keyword Analysis

Identification of relevant keywords for the business and analysis of their performance on the site.

Technical Analysis

Review of technical aspects of the site such as loading speed, indexing, URL structure, and mobile compatibility.

Content Analysis

Evaluation of existing content to identify optimization opportunities and creation of new and relevant content.

Link Analysis

Review of the quality and relevance of incoming and outgoing links, as well as the implementation of link-building strategies.

Report and Recommendations

Preparation of a detailed report with the findings of the audit and recommendations to improve site performance.

Risks of Not Conducting an SEO Audit

• Loss of visibility in search engines.
• Decrease in traffic and conversions.
• Vulnerability to penalties from search engines.
• Poor user experience due to technical and content issues